Transforming Brands with Strategic, Innovative Design.

At BrandWorks, our team approach every project with an open mindset, fostering creativity and innovation to deliver transformative design solutions. Our team is committed to pushing boundaries, ensuring your brand stands out and thrives in a competitive market.

Founders

Eleena-Tan-BrandWorks

Eleena Tan

CEO & Co-founder, F&B-Retail

Eleena, born into the world of food, discovered her passion for entrepreneurship and hospitality early on. With experience at multinationals like Nestle, Spotless Group, and Accor Hotels, she specialises in innovative, commercially viable, and sustainable hospitality concepts, bringing expertise in operations, retail consulting, and master planning. Eleena's visionary approach transforms brands through placemaking, communications, and digital marketing.

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Michael-Tan-BrandWorks

Michael Tan

Co-founder, Creative Director

Michael brings over 20 years of expertise in brand, interiors, and digital, having worked with Fortune 500 companies across various industries. He focuses on consumer engagement, driven by trends, behaviors, and market insights. Michael believes hands-on research is key to understanding customers, working with 7-Eleven, Carlton & United Breweries, Rolld Vietnamese, St Ali Coffee, Ford and Kraft Foods.

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About BrandWorks

BrandWorks is a multi-disciplinary design studio delivering strategic solutions for FMCG, hospitality, commercial property, and retail. With offices in Melbourne, Newcastle, Jakarta, Bangkok and Shanghai, our unique approach stems from firsthand business management, ownership, and operational experience. We create intelligent, innovative designs that drive client success, fostering a global business community built for lasting impact.

Let’s bring the extraordinary to life.