Brand Identity

Brand experiences that connect through all five senses.

Strategic Design in phases.

Our process ensures a cohesive, creative vision from concept to final asset rollout. Read below:

    • Development of the Big Idea - concise positioning statement for the creative direction

    • Brand vision and mission development

    • Exploration of core values and brand personality

    • Initial creative concepts and storytelling

    • Visual inspiration and style references

    • Color palette and typography exploration

    • Image and design direction to set the brand tone

    • Definition of brand hierarchy (master brand, sub-brands)

    • Clear guidelines for brand structure and positioning

    • Messaging framework and tone of voice

    • Logo design and variations

    • Colour palette, typography, and iconography

    • Usage guidelines for consistent application across all media

    • Brand book or style guide

    • Business cards, letterheads, and stationery design

    • Brochures, flyers, and packaging materials

    • Website design, social media templates, and email marketing assets

    • Ongoing brand management and consistency checks

    • Updates to brand guidelines as needed

    • Training for internal teams on proper brand use

About BrandWorks

BrandWorks is a multi-disciplinary design studio delivering strategic solutions for FMCG, hospitality, commercial property, and retail. With offices in Melbourne, Newcastle, Jakarta, Bangkok and Shanghai, our unique approach stems from firsthand business management, ownership, and operational experience. We create intelligent, innovative designs that drive client success, fostering a global business community built for lasting impact.

Let’s bring the extraordinary to life.